Duration: Aug 2024 (6 weeks)
A clear path to good credit
Role: Research, Wire framing, User study, Mockups
Our Credit Improvement App helps users take control of their financial health by tracking their credit score, educating them on the factors that affect it, and providing personalized suggestions for improvement. The app is intended to empowers users of all backgrounds to improve their credit and achieve financial security.
Project Visions
Challenges
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Designing a clear layout that is easy to navigate for every one including those iwith various Accessibility
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Create interface that will gamify task to help user commit to task
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Maintain a color palette that reduces the stress of the tasks that need to be taken
To start off
My Focus at the start of this project was to make improving establishing and tracking ones credit score easy, un-intimidating, and Accessible to those whom need it.interviewing people early in there credit journey, unfamiliar with the concept, and those who are struggling. Talking to them helped us find the right question to answer.
What are the the users biggest hurdles?
What can we do to help the user over come said hurdles?
What does the
user need?
How can we empower the user?
My Research started with Quantitative research by diving into major credit bureaus like Experian, Equifax, and TransUnion, as well as financial education resources to determine the broad user challenges. The biggest hurdle to improving one's credit is often building consistent positive financial habits over time. This includes paying bills on time, reducing debt, and maintaining a low credit utilization ratio. This helped establish the key information we will need to pass on to the User.
Meet the Personas
Derik Evens
Age:
Education: Hometown:
Family:
Occupation:
At 23 years of age and drowning in student debt after finishing her bachelor degree and rolling right into her Masters degree, Kimberly wants to avoid CC debt on top of that. Kimberly is looking to get herself up with a line of credit she can handle to help improve her credit while also paying of her student loans
Age:
Education: Hometown:
Family:
Occupation:
Kimberly Obara
42
GED
North Carolina
lives with girlfriend
Veteran
23
BA art history
Arkansas
Only child of single father Student(MA)
Spending most of his adult life in the military and being honorable discharged after an incident happening over seas where he was maimed and lost some of his eyesite as well as hie left arm and leg. Having been a career soldier he has saved a rather robust nest egg and is looking forward to buying a house with his girlfriend, right now Derik is living in his girlfriends non-wheelchair friendly apartment. Growing up his mother drilled into him he should never spend money he doesn’t have so now he is left with a 0 credit.
Competitive Analyses
The Credit Clear app stands out among competitors for its thoughtful accessibility features. While other apps focus on standard layouts and design choices, your emphasis on visual flexibility, mobility support, and multilingual access sets your app apart, making it more inclusive for a wide range of users. This accessibility focus aligns with modern UX best practices and enhances the overall user experience.
Information Architecture
Establishing a System
Usability Insights
After usability testing it became apparent that some of the design elements, Namely some of the interactive tabs didn't look immediately clickable.Users also found some redundancies in information causing more taps and navigation confusion. In response Elements were adjusted.
Further insights included confirmation frames before submission
App Style Guide
Video demo of mockup
Mockup
To explore the Mock up on your own Click Here
Key Takeaways
Working on a credit app has reinforced the importance of creating inclusive, user-centric designs that cater to a wide range of needs. I've learned that accessibility features, such as multiple viewing setups, thoughtful button placement, and language preferences, are crucial in providing a seamless experience for all users, including those with visual impairments, mobility challenges, or language barriers. Additionally, designing a tool that educates users about their credit while offering personalized recommendations has highlighted the value of financial empowerment and transparency. Ultimately, this project has deepened my understanding of how technology can support financial wellness and accessibility.