Role: Research, Wire framing, User study, Mockups
Duration: oct 2024 (5 weeks)
Our vision is to create an accessible, user-friendly smoothie website that supports users' wellness goals with high-protein smoothies tailored for weight loss, gut health, and muscle gain. With streamlined ordering, delivery or pickup options, and inclusive design features, we aim to make healthy choices convenient and accessible for all users.
Project Visions
Challenges
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Designing a clear layout that is easy to navigate for every one including those i with various accessibility situations
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Allow for customization of smoothies to best fit user goals
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Maintain a playful and engaging design layout the promotes healthy.
To start off
I started off conducting research for this product, I began with the assumption that our primary users would prioritize aesthetics and a wide array of customization options when choosing their smoothie ingredients. However, after gathering insights through surveys and interviews, I discovered that users were actually more concerned with the simplicity of the process and the nutritional value of the product. This feedback led me to rethink my approach, shifting the focus towards streamlined choices and clearer nutritional information.
What are the the users actually want?
How can we accomidate the users wants?
What does the
user need?
How can we empower the user?
My Research started with Quantitative research to fill out the the content of the site, Smoothie recipes, Protein research. Then I fallowed it up with the qualitative research to answer the more important questions. This feedback, as mentioned above, led me to rethink my approach, shifting the focus towards streamlined choices and clearer nutritional information, which users felt would empower them to make quick and informed decisions.The experience reinforced the importance of letting user insights guide the product design process rather than relying solely on initial assumptions.
Meet the Personas
Debby Pixerman
Age:
Education: Hometown:
Family:
Occupation:
30
College
Minisota
husband ,3 kids
stay at home mom
Johnny Kent
Age:
Education: Hometown:
Family:
Occupation:
23
college
New York
no local family Programmer
Gavin Swolebottom
Age:
Education: Hometown:
Family:
Occupation:
43
High school
Florida
no local family Construction: Site manager
Debby is has 3 children all under the age of 10, and they are a handful! between day care school keeping the house in order and running errands she finds it hard to get non baby related excersize and eat healthy. not getting much sleep with a newbord in the house Debby needs to keep here energy up without caffine and oh her schedule.
Johnny Likes to get out and explore and often has lunch on the go, this leads to more fast food than intended, but any time he can order on the way and pick up without a wait he’s all for it.
Site manager and amature Body builder, Gavin Likes feeling health and loves to control what going into his body. Gavin likes grabbing a fresh juice or smoothie after his post work Workout he prefers a Whey protein addon to help him bulk up but some times it. Likes to roll in to the Gym and humble the younger lifters.
Competitive Analyses
Juiced has the opportunity to combine the best aspects of these competitors by offering goal-specific, protein-rich smoothies with clear ingredient transparency, convenient delivery and pickup options, and a potential focus on sustainability. This combination will make it appealing to health-conscious, busy individuals who want both convenience and a clear path to meeting their wellness goals—filling a unique space in the market that none of the competitors fully address.
Information Architecture
Establishing a System
Usability Insights
Based on user insights, we found that users felt the smoothie menu was too slow to navigate, indicating a need for a more efficient browsing experience. Users also expressed a desire for a cart indicator to easily discern when they have igems in the cart, enhancing their confidence in the ordering process. On a positive note, users appreciated the abbreviated order summary on the checkout page, which streamlined their final review and simplified the purchase process.
Site style guide
Key takeaways
This adaptive site is designed to make healthy, protein-rich smoothies accessible to all users. Throughout the development process, I gained valuable insights into the importance of simplicity. Initially, I identified several redundancies in the user flow, but removing and refining these has resulted in a streamlined experience that effectively guides users from the smoothie to there choices in there procurement of the product